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INFINOX
INFINOX is a renowned global trading brand - with difficulty due to regulation to grow performance via paid media, INFINOX charged REGO to build organic traffic across 14 different markets.
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This required a highly ambitious and flexible approach to content-driven SEO and Link building strategy for INFINOX to obtain more customers
190%
Year-on-year organic traffic growth
14
Regions covered
29,690
Unique monthly users
Client
INFINOX Global
Sector
Finance, Trading, B2C, B2B
Service
SEO, Content, Landing Page optimisation
The Campaign
​Embarking on a comprehensive SEO project for Infinox, we conducted an in-depth review of technical SEO, ensuring optimal mobile and hreflang implementation. Our on-page recommendations bolstered keyword ranking while a meticulous off-page link-building strategy was employed. We successfully removed 1.2 million toxic links, preventing penalisation and enhancing the site’s authority by acquiring quality backlinks from reputable sites.
The Brief
Infinox aspired to bolster its organic growth in a fiercely competitive market. This ambition called for a detailed strategy encompassing landing page optimisation, refined on-page copy, a robust content calendar, and strategic link-building acquisition. Collaborating closely with the Infinox content team and leveraging IX intel, we crafted a solid SEO strategy tailored for impactful growth.
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​Objectives
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Amplify SERP share
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Boost keyword rankings for long-tail key terms
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Secure links through digital PR from reputable sites across 14 regions
The Result
The campaign propelled Infinox from approximately 10,000 to a staggering 29,000 organic traffic per month. The majority of this traffic, initially at 99% branded terms, shifted to a diverse 71%, showcasing a broadened reach. Ranking keywords soared from 2,950 to 16,000, with 508 achieving top 3 rankings.
This strategic approach not only amplified Infinox’s visibility across South East Asia, Latam, and Europe but also elevated organic traffic as the second-highest conversion source at 12.8%. This significant leap underscored the potency of organic traffic, diminishing the dependency on paid media and solidifying Infinox's presence in the global market.
